Last time there was a lot of fuss over a little blue pill, Bob Dole was doing Viagra ads on TV.

via Feast of Fun

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The AIDS Healthcare Foundation launched a national ad campaign to discredit PrEP or Pre Exposure Prophylaxis, a new HIV prevention technique that involves taking Truvada (an existing HIV medication) on a daily basis.

The LA based health organization blasted this approach, saying there is no magic pill, and that it’s just a misguided attempt to put HIV negative men on unnecessary meds to enrich the fat cats in the pharmaceutical industry to the tune of $10,000 a year per patient.

Why is the leadership of the nation’s largest AIDS organization arguing against a treatment that could potentially save millions of gay men from becoming HIV positive?

Today, gay men’s health advocate, Jim Pickett, from the AIDS Foundation of Chicago (and chair of IRMA) joins us to explain the and chair of IRMAcontroversy surrounding this new treatment, and the possible reasons it may be misunderstood.

Listen to the podcast.

And that smart HIV-positive shirt Jim is wearing? Part of a cool anti-stigma campaign out of the Illinois Alliance for Sound AIDS Policy. Check it out.

[If an item is not written by an IRMA member, it should not be construed that IRMA has taken a position on the article’s content, whether in support or in opposition.]